A Look At UFC’s Vast Expansion To Worldwide Success As The Fastest Growing Sport In The World

BY NISAR KHAN

Over twenty years in, and the UFC has already emerged as the fastest growing sport in the World. Starting as a smalltime company that was criticized, it has vastly expanded over time in a truly remarkable story.

20 years and counting, the Octagon has expanded Worldwide. UFC.COM


The Octagon took its place on British soil last weekend in the opening fight night to a series that would go across Europe and Asia. A sold-out O2 Arena, that witnessed Alexander Gustafsson knock out Jimi Manuwa, was a real exemplification of the UFC’s global grasp.

Back in November of 1993 is where it all began. 2,300 people were in attendance in Colarado for UFC’s first ever event. At the time, the sport would undergo criticism – for inhumane fighting and its classification as a sport brought it under scrutiny. 

Little rules were incorporated with the “MMA” branding early on, and it was really seen as a ruthless spectacle with near to no rules, although this was not entirely exact with things such as groin strikes or biting banned. 

UFC 1 was a tournament, where eight fighters would go through three fights maximum to win $50,000. Royce Gracie, an undoubted pioneer in the sport won, with a submission of Gerard Gordeau in the final to win. 

All fights were finished on the night that the UFC was established. 86,000 people bought it, but the UFC would soon have to adapt to really be appreciated as a Worldwide sport. 



In the early years of the UFC era, there were no weight divisions, and it was highly-believed from martial artists that technique could overcome size in a fight.

It would take eighteen events in the space of four years before the UFC would venture out of US territory. Of course this is logical, as the sport needed to be appreciated back home in the states before heading on outwards.

There was an early reputation of the UFC of extreme violence of which would quickly concern the American authorities. 

Senator John McCain opposed the UFC openly and his campaign led to 36 states banning the sport. This would force the UFC to reform, and they did so, working with state athletic commissions and introducing stricter rules.

While the core parts of the sport such as striking, wrestling and grappling were retained, the less favorable elements that gave the sport a nature of violence helped the organization to grow into a sport and that would be key for International success.

Attendance was relatively low at times, but its steady increase was in correlation as criticism dwindled, with the UFC moving towards a more established sport.

In December of 1997, the UFC organization step foot on Japanese soil for UFC Ultimate Japan. With the inclusion of stricter rules, the UFC was able to go forth. 

The first seven years leading up to the 21st century were slow for the UFC were criticism was always sounding off and the organization learned many lessons to adapt and become the fastest growing sport in the World. 

Many have credited the Fertita Brothers and Dana White for really propelling the UFC. After they bought it for $2 million, they were able to grow the sport like no one could have imagined. 

From then on in, it would grow and grow. After setting a record high 150,000 pay-per-view buys at UFC 40, it would be smashed to 300,000 over a year later at UFC 52. The UFC had become mainstream, emerging as a top PPV sport.

Buying other MMA organizations would further enhance the UFC as it began to expand Worldwide. 

China, Japan, Germany, Australia, UK, Brazil and others had been gripped by UFC. 

Its really astonishing how the UFC went from such a criticized sport on the brink of a collapse to the fastest growing sport in the World, set to take over more with a UFC Fight Night tour spanning the Globe. 

Watching UFC in London made many aware of how powerful the UFC has become, and now rivals a sport like boxing. 

The Octagon continues to make its esteemed journey around the World, further surging the UFC into a prominent era of success.

TheSportMatrix.com
 – Sports for the Fans, by the Fans.

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Alexander Gustafsson Knocks Out Jimi Manuwa In London, Exclusives And More From Fight Night 37

BY NISAR KHAN
Correspondent at The O2 Arena, London

Alexander Gustafsson was the triumphant European as he finished dangerous striker Jimi Manuwa in the second round to put him in contention for a title shot. We have exclusives, analysis, reports and more from Fight Night, which came live from The O2 Arena in London, England.

It’s Over: Gustaffson is the first man to ever defeat Jimi Manuwa. IMAGE COURTESY: UFC.com

In the main event of the evening, Alexander Gustafsson prevailed with a second round stoppage of London hard-hitter Jimi Manuwa. Throughout the whole night, but especially in the main event, an enthusiastic army of Swedes situated in bunches around the arena provided a strong force behind the Mauler. Meanwhile, Jimi Manuwa wasn’t short of support either – with fans extremely loud on the arrival of Manuwa, along with spurts of encouragement in the duration of the fight. 



Things were much different in the co-main event, with the most notable of those differences being the crowd. Initially, fight fans in London were intriguingly expecting a hard-hitting fight between Melvin Guillard and Michael Johnson – a fight that proved far off the initial expectations.  Michael Johnson got the win via Decision, but it seemed that Guillard was at fault. Speaking to the cameras at the weigh-ins the night prior, Melvin Guillard said “don’t blink tomorrow” in his fight, hinting a quick finish. We could have slept through the whole thing unfortunately.  At times Michael Johnson was also with the crowd as he urged his opponent to go forward and strike, while also venting his frustrations in the post-fight interview with Dan Hardy, who was on commentary for the night.

Although he was unable to finish Irishman Neil Seery, Brad Pickett marked his first Flyweight bout with a win. With London fully behind Brad Pickett, while also acknowledging Neil Seery, Irish UFC newcomer, many eye-opening exchanges put some on the edge of their seat. “One Punch” would take some shots of his own too, but his chin held up enough to get the decision win. 

Merely twenty-four seconds into the first fight of the main card, and the fight was over. Gunnar Nelson finished Omari Akhmedov in the very first round. After only becoming aware of that stat after the fight, it seemed to take much longer, in a good way. Good opening strikes between the two, but a great submission win to open the main card.

It was a successful outing for the Swedish team. Not only did Alexander Gustafsson prevail in a main event finish, but his teammate Ilir Latifi would also win, with a first round submission, ultimately retiring his opponent Cyrille Diabate as he announced his retirement from UFC following the bout. 

In the very first fight of the night, Louis Gaudinot was steadfast in his goal to defeat Phil Harris. The Green-haired American managed a guillotine choke which flipped Phil Harris over into a position where he had no other option but to tap out. 

The other finish in the preliminary bouts saw Luke Barnatt get his third UFC win in as many fights with a rattling head kick followed up by strikes to cause the stoppage to Mats Nilsson. 

Two Unanimous Decisions came to the misfortune of UK fighters, as Igor Araju saw off Danny Mitchell and Claudio Silva was the victor of a scrap with Brad Scott.

Davey Grant was scratched off the card just a few hours before the fight night, but Nisar Khan got to speak to the Northern-England fighter during the night.



Analysis, Going Forward And View From The Crowd

As the UFC continues it’s global expansion, London’s action is a great way to kick of the fight-night series going around the Globe. 

The fans were wild, Swedish fans were everywhere. There were incredible chants around the arena with many in yellow loud as ever to support Alexander Gustafsson and other European fighters. 

Alexander Gustafsson wasn’t kidding when he said that it would be like fighting in Sweden, with fans large in numbers at The O2 Arena. 

In the main event, Alexander Gustafsson further secured his rematch with Jon Jones in the ideal manner. Putting away a dangerous opponent like Jimi Manuwa, in a dangerous way, speaks volumes of his deserving title shot. A rematch with Jon Jones could be on the cards now, or maybe with Glover Teixeira, as Gustafsson is in line to face the winner of UFC 172’s Light Heavyweight Championship fight.

As for Jimi Manuwa, he did have his glimpses, like when he fought up from the ground, but Gustafsson was too skilled. Manuwa can learn from this though, and you never know, we could see these two go at it again in a few years, but this time for the title.

The co-main event was a real disappointment. A lot of criticism is directed towards Melvin Guillard for his seemingly reluctance to engage in the fight. Booing was all around the arena, knowing its not a good sign, especially from the co-main event.

The other fight that wasn’t really good was Claudio Silva vs. Brad Scott. Really a sloppy fight, with a weird exchange of hammerfists, weak ones so to speak, on the ground.

Neil Seery’s performance against a tough, established opponent in the form of Brad Pickett may work wonders from his first UFC fight. He had Pickett hurt at times, in a decent showing with plenty of exposure.

Ilir Latifi finally got to shine in his fight. His loss over Mousasi in Sweden last April was coming off a short fight camp but this time he got to showcase his skills and did so with a tough opponent like Cyrille Diabate. 

As for going forward, Gustafsson can get title shot, Manuwa may be lined up with a Top 10 LHW and Johnson could get higher in the Lightweight rankings. Meanwhile Melvin Guillard’s road of inconsistency continues as he tries to find the right pattern to Gold. Brad Pickett said after the fight that he wants a title shot, a bit premature, but considering Demetrius Johnson’s dominance in the division, it could be on. All in all, another great outing for the UFC in London – and on a primetime spot on UK television, it will only further aid UFC’s expansion as the fastest growing sport in the World.

Exclusives From The Event

We had photos and videos from the night of action from Nisar Khan.

The stadium slowly fills prior to preliminary action. NISAR KHAN

The Octagon took center stage in London for nine fights. NISAR KHAN

Claudio Silva defeated Englishman Brad Scott. NISAR KHAN

UFC President Dana White sits Octagon-side with other stars for Fight Night London. NISAR KHAN

Swedes prominent in support for Alex Gustafsson. NISAR KHAN

Post-fight from the main event, Gustafsson celebrates. NISAR KHAN

One last look at the Octagon before its global journey. NISAR KHAN

Till Next Time. NISAR KHAN


All images courtesy: Nisar Khan, TheSportMatrix © 2014


That’s all from London’s UFC card for this year. Alex Gustafsson has put himself back in contention for the Light Heavyweight strap. UFC has once again put on a great night of fights in England’s capital.

TheSportMatrix.com
 – Sports for the Fans, by the Fans.

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